Manage eCommerce operations and customer experience workflows for the Shopify storefront, with responsibility spanning site experience, merchandising, promotions, and campaign execution.

Lead the UX direction for the Shopify website redesign, defining feature requirements, refining site structure and page flows, and improving landing pages, product pages, banners, and content sections to create a more intuitive shopping experience.

Plan, design, implement, and schedule email campaigns in Klaviyo, while shaping annual email marketing strategy and aligning messaging across web, CRM, and promotional calendars.

Collaborate closely with the COO, external developers, and cross-functional team members to launch new content initiatives, improve site functionality, and translate business and customer needs into implementation-ready direction.

Make front-end updates and support ongoing site improvements, including hands-on Shopify and Liquid edits when needed.

Research competitor websites, review customer and operational feedback, analyze site performance, and make ongoing UX refinements.

Lead monthly social content strategy, creative production, scheduling, and performance analysis.

Lead printed collateral design for pop-ups and packaged customer materials.

Served as a senior UI/UX designer for the R&D team, leading design work for future in-vehicle experiences and managing several projects each year from interview planning through prototype delivery and stakeholder presentations.

Planned and conducted user interviews, synthesized findings into personas and design principles, and translated research into concepts for navigation and broader in-car experiences tailored to target vehicle types and audiences.

Created wireframes, interface concepts, interactive prototypes, and experience visions without limiting outputs to screens alone, using prototypes and tangible artifacts to help stakeholders understand future-state ideas.

Ran usability studies and A/B testing for production navigation systems and proposed features, evaluating user feedback and performance scores to recommend refinements and strengthen product direction.

Collaborated closely with Honda teams on concept vehicle interfaces for CES and other showcases, producing UI elements and screens under OEM direction while aligning cross-functional stakeholders.

Led UI/UX design for enterprise and healthcare applications, shaping workflows, interface structure, and visual design for products including task management tools, wound-tracking applications, and barcode-based systems designed to reduce NICU feeding errors.

Gathered requirements directly from nurses and healthcare staff, studied existing workflows, and translated operational needs into more intuitive digital experiences focused on usability, clarity, and patient-safety support.

Redesigned the company website to better communicate healthcare application capabilities, contributing both design direction and front-end implementation support.

Designed user interface for a location-based mobile app that informed users about nearby promotions, events, and retail opportunities, creating a more engaging and accessible mobile experience.

Collaborated under the design manager to shape app screens, user flows, and interaction patterns that improved how users discovered and responded to local content.

Designed UI/UX for a photo editing app, focusing on intuitive, visually appealing mobile experiences.

Designed websites and digital promotional materials for client accounts, translating business goals and client requests into user-facing digital experiences.

Researched existing websites and target audiences to identify opportunities for site renewals, usability improvements, and more effective communication of key content.

Created UI designs and implemented ongoing website updates, balancing client needs, visual direction, and practical front-end considerations.

Designed front-end promotional content for a nail product brand, creating customer-facing visuals that clearly communicated campaigns and product appeal.

Led the UI/UX design of a newly launched Rakuten storefront, researching customer needs and organizing the information and content required for the shopping experience.

Created the visual design and executed front-end coding for the eCommerce site, taking the storefront from design through implementation under the design lead’s review.